The study uncovered that the global dry shampoo market is expected to grow at a moderate pace, during the forecast period. Due to significant growth in e-commerce, new hair care product advancements and effective advertising, the global dry shampoo market is gaining traction.
Insights on market segments
As per the findings of the research, paraben free dry shampoo accounted for the largest revenue in 2016. Among the forms, spray dry shampoo witnessed higher demand during 2013 – 2016, and it is also expected to register higher growth during the forecast period. Spray dry shampoo has been the larger contributor to the global dry shampoo market in 2016. Spray dry shampoo has become popular as an alternative to regular shampoo in recent years. The spray dry shampoo, apart from being handy and easy to use, makes hair look greasy and stylish without washing.
Dry shampoo market to witness fastest growth in Asia-Pacific
Geographically, North America has been the largest market for dry shampoo. However, the market is expected to witness fastest growth in Asia-Pacific, during the forecast period, due to factors such as growth in cosmetics and haircare industry, advancement in anti-dandruff and anti-hair fall dry shampoos, growth in retail channels, and increasing adoption of new hair care products by a large consumer base. Further, due to rapidly changing fashion trends, the region is likely to adopt dry shampoo at a greater scale in near future.
The European dry shampoo market has been witnessing moderate growth for past few years. Smoking ban in the U.K., and the trend of working from home has been indirectly impacting the regular shampoo industry in the country. However, this has led to a surge in the demand for dry shampoo in the country, as the shampoo consumers are shifting toward more casual and natural style of hair cleansing. According to an estimate, one out of every five women in the U.K. uses dry shampoo.
Moderate competition among key players in the global market
The research states that the global dry shampoo market is moderately competitive. The players in the market are developing a new marketing and distribution approach to offer dry shampoo. With the declining growth rate of the normal shampoo market, the shampoo manufacturers have started to increase the brand communication of their dry version with consumers, to retain them. The players in the dry shampoo market are offering innovative products such as tinted dry shampoo and glitter dry shampoo. Some of the key players in the global dry shampoo market are L’Oréal, Procter & Gamble, Henkel, Batiste, Sephora, Shiseido, and Klorane.
Most of the existing vendors in the global dry shampoo market are actively participating in organic and inorganic strategies. Many of them are focusing on operational transformation to enhance their capabilities for new dry shampoo offerings.
News Courtesy: P&S Market Research