The research report provides in depth analysis and insights into the Germany Cards and Payments Market including, strategies deployed by banks to market debit and credit cards and competitive landscape (card issuers in the country) for both debit cards and credit cards. The study includes 3 years historical market size and 6 years market forecast in terms of number of cards, value and volume of transactions processed through these cards, and other key metrics. The report also provides information on the key industry trends, major schemes, banks and detailed segmentation of card and payment industry. The research report is a new offering from the company’s Financial Services domain, and leveraged from the company’s existing cards and payments database of 50+ countries.
Germany is the largest country in Western Europe, with a total population of 81.1 million in 2014 (of which 82.3% were adults), which is significantly ahead of France, Turkey and the UK. There are 1.6 cards per person in the country, which is close to the European average number; in comparison, Norway and France have the highest and lowest levels of card penetration in Europe. The German GDP per capita increased from EUR 34,211 in 2012 to EUR 35,951 in 2014. GDP per capita is likely to increase further over the forecast period to EUR 41,672 in 2020.This increase in GDP per capita income levels is expected to increase the scope of payment cards use over the forecast period.
In Germany, the debit card dominates the payment cards market in terms of number of cards in circulation. Debit cards accounted for 76.8% of the total number of payment cards in circulation in 2014. Growth in the German debit card market has been relatively weak in terms of number of cards in issue, witnessing a CAGR of -1.3% during 2012-2014. Average debit card transaction value decreased from EUR 103.9 in 2012 to EUR 98.3 in 2014, at a CAGR of -2.7%. The average transaction value is also expected to decline at a CAGR of -1.2% during the period 2015-2020.The frequency of debit card usage grew at a CAGR of 8.8% during 2012-2014. Some of the key players in the debit cards market include BVR, Targobank, and Commerzbank.
In Germany, the charge cards are largely used by consumers at POS terminals for retail purchases rather than cash withdrawals at ATMs. In 2014, the number of charge card transactions at POS terminals accounted 95% of the total charge card transactions in the country.
News Courtesy: P&S Market Research