Security printing involves printing of items that requires authentication such as banknotes, postage stamps, product authentication, identity cards, stock certificates and passports. Security printing includes holograms, intaglio printing, special paper, watermarks, micro-printing, security threads, anti-copying marks, magnetic inks and serial numbers. Security printing is done to avoid illegal activities such as counterfeiting, forgery and tempering. Many computer systems rely to some extent on secure printing, packaging, and seals to guarantee important aspects of their protection. Many software products get protection against forgery by using tricks such as holographic stickers, which are supposed to tear when removed from the package. Therefore, implementation of security measures is necessary to assure the user that the product has not been tampered after leaving the factory, which can be achieved by security printing.
Based on end-user applications, security printing market can be categorized as tickets, financial, personal ID, brand protection and others. Coatings, substrates and inks are expected to be the largest product category in the security printing market in near future.
Increasing fraudulent activities by anti-social elements is one of the reasons for growing demand of security printing market. Counterfeit activities are invading the supply chain network of companies, where goods with altered packaging are introduced for shipment. Fraudulent activities are also on rise in tax stamps, forged documents and bank notes. Furthermore, increasing awareness about various fraudulent activities in consumer groups is anticipated to generate new opportunities for the global security printing market. Security printing coupled with law implementation helps to control and minimize forgery cases. The security printing market also finds application in several industries for brand protection. The increasing threat to brands of established companies from product piracy are also aggravating the need for security printing.
The industry faces major challenge from digitization and convergence of content. The challenge arises from the technological convergence between modes of communication, which makes print, broadcasting and telecommunication more artificial and arbitrary. The most compelling cause of the convergence is fast spreading digitization of all types of content, the translation of content into computer readable digital code. Hence, growing digitization and convergence are emerging as restraints for the security printing market. However, these can also be seen as generating new opportunities for security printing companies, which can make investment towards new product developments to tackle the threat.
Asia-Pacific dominated the global security printing market in 2014. Due to increasing awareness towards the surging counterfeit and forgery activities in the developing countries, the demand for security printing is expected to increase during the forecast period. North America holds a small share in the global security printing market. Due to increasing awareness among consumer groups and companies about document security, growth for security printing market in North America is expected to revive in next few years. The security printing market in Europe is expected to grow at a moderate pace. Western Europe is expected to witness significant growth in the security printing market during the forecast period.
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