The demand of video interfaces in enterprise communication has increased considerably in the past few years. Enterprise video technology improves organizational communication efficiency through measures such as on-demand video, and flexibility in remote working conditions. Enterprise video technology also incorporates collaborative techniques in an organization’s functioning. These factors are increasing the adoption of this technology, thus providing opportunity for growth. Moreover, the advancement in enterprise video technology such as superior video codec, web based real time communication, captioning, indexing and transcoding and aggregation are expected to spur the demand of enterprise video during the forecast period.
Based on delivery mode, the global Enterprise video market can be broadly segmented as video streaming, webcasting, web conferencing, and video conferencing. Based on end-users the global enterprise video market can be segmented as banking, financial services and insurance (BFSI), academia and government, healthcare, consumer goods and retail, media and entertainment, manufacturing, telecom and IT; and transportation and logistics.
Corporate communication was the largest application segment of enterprise video in 2014. Video messaging is gaining popularity among the various enterprise levels since it offers more amiable feel than that of a block of text in an email. Webcasts allow workers to join events and seminar irrespective of their location. Moreover, workers training can also be given more efficiently with video streaming. It facilitates time and cost saving for the enterprise. From supplier prospective, the increasing use of cloud based services is opening new growth opportunities for the enterprise video market. Cloud and hybrid based solutions is expected to grasp considerable market, particularly from on-premises enterprise video solutions during the forecast period.
North America and Europe were the two of the major enterprise video market in 2014. The market dominance of developed regions is attributed to wide adoption of video communication among the blue chip companies in this region. Asia-Pacific is expected to witness significant market penetration during the next five years, attributed to growing communication services industry in the developing countries such as India and China. Country wise, the U.S. and Canada are two of the largest enterprise video market in North America. Germany, the U.K., France and Spain are the major regional market In Europe. India, China, Japan, and Australia are driving the enterprise video market in Asia-Pacific market.
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